So You Started a Mortgage Loan Company… Now What?
The mortgage industry is as competitive as any. This makes lead generation an essential part of your business process and a key to a successful mortgage business.
We have identified the best paid and free mortgage leads generation techniques.
1. Build Your Site’s Authority
Establishing yourself as an authority is a significant key to generating high-quality leads. The mortgage industry is quite competitive, and consumers want the best.
How do you establish your authority?
Simply by developing content that demonstrates your expertise. Focus on sub-niches like grants and government loan programs. Leverage on videos and info graphics to project your message.
If done correctly, this strategy will also drive free mortgage traffic to your website.
2. Leverage on Reviews
Reviews give your online profile a massive boost. Getting online reviews from your previous clients will allow future customers to see how you operate.
A recent survey byBrightLocalshowed that 89% of consumers read online reviews before making a decision.
Online reviews increase your search engine ranking. Integrating reviews into your marketing strategy will improve your online visibility and get you massive leads.
3. Have a Strong Social Media Presence
Social media platforms allow you to connect and engage your target market. About 69% of adults in the US are on Facebook. SO you can easily place your business in front of millions and build brand awareness.
Create accounts on like Facebook, Twitter, LinkedIn, and YouTube. Post engaging and industry-related content like photos of client closing and info graphics daily on Facebook, Twitter, and LinkedIn. Publish short videos on YouTube at least once every week. Provide free mortgage advice on social media platforms. Create virtual content and share it on Instagram and Pinterest.
Referrals are one of the most consistent and proven ways to get customers for your mortgage business. It expands your reach by providing diverse mortgage leads generation sources. Most high-producing LOs depend 100% on referrals for their business.
If you already have a referral system in place, then you need to adopt an out of the box approach. Create a network of local financial planners, life insurance agents, estate planners, divorces attorneys, and appraisers. Each will help refer your business and bring in leads for you at various times, while you do the same for them.
Also, intensify your online referral efforts. Offer incentive programs like gift cards or even commissions for every customer referral.
5. Social Media Marketing
Investing in online adverts like pay-per-click (PPC), social media advertising, and native advertising can generate high mortgage traffic and exclusive leads to your business if done right.
Place Online banners on relevant websites, use Facebook Retargeting ads, and Classified Web ads.
6. Email Marketing
You can get instant leads by sending an enticing mortgage email copy to your customers. Most people are looking to buy a home, but are wary of the search involved. Once you send them an email with an enticing offer, it will likely result in a deal.
Some advertisers regard email marketing as a waste of time, but when done correctly, It can bring about a continuous pipeline of leads.
7. Local Listing
Listing your business on relevant local directories will increase visibility and bring in leads. Ensure your business is listed on Google My Business, Yelp, AngiesList, Zillow, and other hyper-local directories. Show your business on Google maps.
Mortgage lenders are everywhere struggling to get new clients. Mortgage leads generation can be tedious and confusing. It’s important to employ the services of experts to guide you to ensure high returns on investment.