Which one to Choose?
Google ads and Facebook Ads are the top two players when it comes to Pay Per Click Advertising. And the obvious choices for finding leads for your Merchant Cash Advance Business. However, both platforms work differently, and you may be wondering which is better for your MCA business.
As digital marketing experts, we are asked this question a lot. But trust me; there is no simple answer to this.
Understanding Facebook Ads
Facebook is undeniably the giant of social media, with an approximated 2.4 billion active users. About 69% of adults in the USA are registered on the platform. The large and diverse base gives you a great shot at merchant cash advance leads quite quickly.
Facebook ads are great for targeting specific audiences that will be interested in your MCA services. It allows you to target users base on various demographics like name, location, and other details.
If you recently started your Merchant Cash Advance business, and are clueless on whom to target, Facebook also has an ideal tool for you. The “target by lookalike” tool allows you to target proven buyers of similar services to yours.
Facebook ads are effective in creating brand awareness. With the high number of business owners on the platform, it won’t take long before your business becomes popular.
Understanding Google PPC (Pay-Per-Click)
Google is the largest search engine, way ahead of Bing.com, Ask.com, and many others. Data from Internet Live shows that about five million Google searches are performed every day. Google ads present a fantastic opportunity to tap into that large traffic base.
For instance, if someone searches Merchant cash advance “businesses near me,” your business will show at the top of the search result. And since the site at the top usually gets a large chunk o the traffic, it will result in millions of clicks to your website.
Compared to Facebook ads, Google ads are great for driving traffic to your website or landing page with the intent to convert. It provides you with highly targeted leads that are willing to do business immediately.
However, you have to make sure your site is fully optimized to make the most of the traffic and ensure ROI.
Facebook Ads vs. Google PPC at a Glance
- Google ads provide customers actively searching for services. Facebook ads, on the other hand, allow you to target people that are likely to need your MCA services.
- Google ads offer limited demographics; While Facebook ads will enable you to target based on age, location, and others.
- Facebook has an average Click through rate of 0.9% while that of Google ads is 3.17%.
- Facebook has a conversion rate of 9.21%, while Google ads’ conversion rate is lower at 3.75%.
Now the question; should you choose Facebook ads or Google PPC for your Merchant Cash Advance Business?
The answer is; it depends on your specific goals. Facebook ads and Google ads both work well for MCA businesses.
Google ads provide you with specific users searching for MCA businesses. So you will get instant leads to your website. It’s ideal if you want to build a targeted email list. It, however, requires a larger budget and a level of expertise to achieve a high return on investment.
Facebook ads offer more than just advertising. It allows you to build your brand and a community of social media followers. Traffic from Facebook also has a higher conversion rate than Google. It also provides a more in-depth insight into your audience compare to Google ads.
We utilize both platforms to generate merchant cash advance leads for our clients and have had massive success with both platforms.