Finding Success in Credit Repair
For you to attain success in your credit repair business, you need to attract the right people. The question however is, how do you attract people to your company?
About 80 million Americans have bad credit scores and are looking for a way out. So the problem Isn’t with the availability of clients, but with your lead generating methods.
Unlike other sources, SEO provides an organic and highly targeted pipeline of Leads for credit repair business.
If you are new to SEO, then this article will put you through on how to generate credit repair leads with SEO.
But First, What is SEO?
SEO (Search Engine Optimization) is a term used to describe the efforts in ensuring your business ranks high on search engines.
Google processes about 67,000 searches per second and has a daily search of over 3.5 million.SEO is the only way to rank high among the top results that get all the clicks and traffics.
Here’s a question; what would you do if you need to find a nice restaurant for a date? What comes to mind if you are looking for information on how to get a grant?
If you are like most people, then the answer would be opening your browser to search for whatever you need on a search engine.
You will type in words, and the search engine will do its magic and provide you with various links that you can follow.
That’s what most people do whenever they need anything, including when searching for credit repair services.
They go on Google and types in “how to build my credit”. Then click on any seeming search result that appears on the front page.
What’s Involved in a Credit Repair Websites SEO?
To be able to have a share of this traffic, you need to optimize your website.
There are two types of optimization. On-page optimization and Off-Page Optimization
“ON-PAGE” Search Engine Optimization For Credit Building Services
This is the optimization for search engine done on your website. It covers the following.
- Conducting keywords research and analysis
- Creating shareable content
- Optimizing metadata
- Optimizing Images
- Title tags
“OFF-PAGE” Search Engine Optimization For Credit Repair Business
These are efforts you can make outside your website to increase the search engine result position of your business. Off-page SEO includes;
- Link building
- Content marketing
- Social media marketing
Why do I NEED SEO?
SEO is a significant source of lead in a list that includes social media, referrals, and content marketing. People rarely type in website URLs. They google the site name or the information they are looking for. According to HubSpot, 39% of all eCommerce traffic globally comes from search engines.
1. SEO Offers Higher Conversion Rates
If done properly, SEO can improve conversion by 14.6%. Conversion is, however, higher when consumers have specific products in mind.
Maintaining the top position on search engines not only drives traffics but also brings your credit research business the exposure required to grow.
3. SEO Builds Brand Credibility
Ranking on the first page of Google highlights your popularity and creates the idea that you are a top player in the industry.
This will give your reputation a boost and bring you more Leads for credit repair business.
4. SEO Helps You Get Market Share
Being on top of the search engines means you will take a cut of the juicy traffic flowing into search engines. Once visitors come to your website, you have a great chance to convert them to customers.
You can either get them to purchase your credit repair services, or acquire their email for future marketing.
5. SEO Puts You Ahead of the Competition
Your SEO effort may be what differentiates you from your competitors.
Most of your competitors don’t focus on SEO, so you have an edge with the advancement of your digital marketing.
That’s how to generate credit repair leads. Although you night considers SEO as being daunting and tedious, it offers so much in terms of generating Credit repair leads to your website. It would be best if you considered hiring a digital marketing expert to help you rank high on search engines.
Which one to Choose?
Google ads and Facebook Ads are the top two players when it comes to Pay Per Click Advertising. And the obvious choices for finding leads for your Merchant Cash Advance Business. However, both platforms work differently, and you may be wondering which is better for your MCA business.
As digital marketing experts, we are asked this question a lot. But trust me; there is no simple answer to this.
Understanding Facebook Ads
Facebook is undeniably the giant of social media, with an approximated 2.4 billion active users. About 69% of adults in the USA are registered on the platform. The large and diverse base gives you a great shot at merchant cash advance leads quite quickly.
Facebook ads are great for targeting specific audiences that will be interested in your MCA services. It allows you to target users base on various demographics like name, location, and other details.
If you recently started your Merchant Cash Advance business, and are clueless on whom to target, Facebook also has an ideal tool for you. The “target by lookalike” tool allows you to target proven buyers of similar services to yours.
Facebook ads are effective in creating brand awareness. With the high number of business owners on the platform, it won’t take long before your business becomes popular.
Understanding Google PPC (Pay-Per-Click)
Google is the largest search engine, way ahead of Bing.com, Ask.com, and many others. Data from Internet Live shows that about five million Google searches are performed every day. Google ads present a fantastic opportunity to tap into that large traffic base.
For instance, if someone searches Merchant cash advance “businesses near me,” your business will show at the top of the search result. And since the site at the top usually gets a large chunk o the traffic, it will result in millions of clicks to your website.
Compared to Facebook ads, Google ads are great for driving traffic to your website or landing page with the intent to convert. It provides you with highly targeted leads that are willing to do business immediately.
However, you have to make sure your site is fully optimized to make the most of the traffic and ensure ROI.
Facebook Ads vs. Google PPC at a Glance
- Google ads provide customers actively searching for services. Facebook ads, on the other hand, allow you to target people that are likely to need your MCA services.
- Google ads offer limited demographics; While Facebook ads will enable you to target based on age, location, and others.
- Facebook has an average Click through rate of 0.9% while that of Google ads is 3.17%.
- Facebook has a conversion rate of 9.21%, while Google ads’ conversion rate is lower at 3.75%.
Now the question; should you choose Facebook ads or Google PPC for your Merchant Cash Advance Business?
The answer is; it depends on your specific goals. Facebook ads and Google ads both work well for MCA businesses.
Google ads provide you with specific users searching for MCA businesses. So you will get instant leads to your website. It’s ideal if you want to build a targeted email list. It, however, requires a larger budget and a level of expertise to achieve a high return on investment.
Facebook ads offer more than just advertising. It allows you to build your brand and a community of social media followers. Traffic from Facebook also has a higher conversion rate than Google. It also provides a more in-depth insight into your audience compare to Google ads.
We utilize both platforms to generate merchant cash advance leads for our clients and have had massive success with both platforms.
So You Started a Mortgage Loan Company… Now What?
The mortgage industry is as competitive as any. This makes lead generation an essential part of your business process and a key to a successful mortgage business.
We have identified the best paid and free mortgage leads generation techniques.
1. Build Your Site’s Authority
Establishing yourself as an authority is a significant key to generating high-quality leads. The mortgage industry is quite competitive, and consumers want the best.
How do you establish your authority?
Simply by developing content that demonstrates your expertise. Focus on sub-niches like grants and government loan programs. Leverage on videos and info graphics to project your message.
If done correctly, this strategy will also drive free mortgage traffic to your website.
2. Leverage on Reviews
Reviews give your online profile a massive boost. Getting online reviews from your previous clients will allow future customers to see how you operate.
A recent survey byBrightLocalshowed that 89% of consumers read online reviews before making a decision.
Online reviews increase your search engine ranking. Integrating reviews into your marketing strategy will improve your online visibility and get you massive leads.
3. Have a Strong Social Media Presence
Social media platforms allow you to connect and engage your target market. About 69% of adults in the US are on Facebook. SO you can easily place your business in front of millions and build brand awareness.
Create accounts on like Facebook, Twitter, LinkedIn, and YouTube. Post engaging and industry-related content like photos of client closing and info graphics daily on Facebook, Twitter, and LinkedIn. Publish short videos on YouTube at least once every week. Provide free mortgage advice on social media platforms. Create virtual content and share it on Instagram and Pinterest.
Referrals are one of the most consistent and proven ways to get customers for your mortgage business. It expands your reach by providing diverse mortgage leads generation sources. Most high-producing LOs depend 100% on referrals for their business.
If you already have a referral system in place, then you need to adopt an out of the box approach. Create a network of local financial planners, life insurance agents, estate planners, divorces attorneys, and appraisers. Each will help refer your business and bring in leads for you at various times, while you do the same for them.
Also, intensify your online referral efforts. Offer incentive programs like gift cards or even commissions for every customer referral.
5. Social Media Marketing
Investing in online adverts like pay-per-click (PPC), social media advertising, and native advertising can generate high mortgage traffic and exclusive leads to your business if done right.
Place Online banners on relevant websites, use Facebook Retargeting ads, and Classified Web ads.
6. Email Marketing
You can get instant leads by sending an enticing mortgage email copy to your customers. Most people are looking to buy a home, but are wary of the search involved. Once you send them an email with an enticing offer, it will likely result in a deal.
Some advertisers regard email marketing as a waste of time, but when done correctly, It can bring about a continuous pipeline of leads.
7. Local Listing
Listing your business on relevant local directories will increase visibility and bring in leads. Ensure your business is listed on Google My Business, Yelp, AngiesList, Zillow, and other hyper-local directories. Show your business on Google maps.
Mortgage lenders are everywhere struggling to get new clients. Mortgage leads generation can be tedious and confusing. It’s important to employ the services of experts to guide you to ensure high returns on investment.
So You started a Credit Repair Business… Now What?
Leads are vital in all businesses, and the credit repair industry isn’t left out. After setting up your credit building business, the next step will be to generate Credit repair leads.
With over 80 million Americans having bad credit. There’s already a massive market out there. The question is, how do you reach out to them?
This article highlights how to generate credit repair leads to increase your ROI and grow your business.
1. Have an Optimized Website
There’s no better place to attract and convert leads than your credit repair website. When a visitor lands on your site, you are just one step from converting them and closing the sale. However, you have to convince them of your efficiency to deliver.
This is where most credit building business owners miss it. They don’t use the advantage of their website.
Your traffic will barely convert if your website isn’t optimized to capture the attention of your prospect and convince them to hire you.
What can you do?
- Use opt-ins to collect their email addresses.
- Offer free consultation to entice them to contact you to discuss their credit Status.
2. Promote with Affiliate Referrals
Building a referral program is an effective way to generate leads for credit repair business if done right.
Consider partnering with realtors, alternative money lenders, mortgage brokers, tax prepares, pawnshop owners, car dealers to refer your business to their customers who may need it.
You can also promote your referral online to recruit people who can drive valuable Credit repair leads to your business. Make deals with influencers, top websites, and blogs.
The fantastic thing about an affiliate system is that it costs almost nothing upfront. You will only get to pay commissions to referrers for converted clients.
3. Utilize Paid Ads
Paid ads are an effective way to put your business in front of millions of customers quickly.
There are millions out there who are clueless about how to go about building their credit. Now think of how many people will contact you if your ads are positioned to reach them. Paid ads give you the ability to target precisely those who are likely to need your services.
You can also promote your business with Google ads, Facebook ads, Bing ads, banners, etc.
4. Leverage on Email Marketing
Email marketing is one of the most successful strategies to get clients for your credit repair business. Most prospects will not respond to your ads or affiliate efforts but will read your mails.
Additionally, most clients don’t just need credit repairs. They need more personalized services like credit repairs for mortgages, auto loans, etc..
Email marketing enables you to reach out to them with services that resonate with their specific needs.
It allows you to follow-up clients until they are ready.
5. Accumulate Online Reviews
Reviews are everything in business today. If you don’t have reviews, you are losing out business to your competitors.
Clients want proof of your past successes to show you can help them, and reviews allow you to achieve just that.
Set up accounts on Google My Business, Yelp, Angie’s List, and encourage clients to leave reviews on these platforms after a successful deal.
Also, ensure to post some of those reviews on your website.
Conclusively, Generating leads for credit repair can be challenging and requires a level of expertise to ensure returns on your investment. It would be best if you considered hiring experts on digital marketing to help drive credit repair leads to your business.
Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.
It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.
This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.
This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.
What is a Facebook PPC?
A Facebook PPC is a marketing channel or a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Having an effective Facebook PPC strategy helps you attract more people to your website and increase the sales revenue.
Based on the audience, demographics or keyword selected, the company advertising will pay X amount each time their ad is clicked. This cost is determined by how many people you can reach, and how competitive the audience is. These ads placements can be on a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.
Advantages of Facebook Advertising
Amid a large, vast audience and extremely popular in youngsters, Facebook has over 2 billion active users across the globe, with more and more people signing on every day. With such a high rate of traffic, this will open up enormous opportunities for businesses to reach a large group of people that might not have found your company otherwise.